the to-go coffee cup

What is it, exactly, about the to-go coffee cup? There is something that seems so, so..sophisticated about carrying around a little paper cup with a cute logo on it that says "Starbucks" or "Cafe Umbria," with a black lid on top and a little brown cardboard warmer thing around it.

To-go coffee cups are so exciting. They have a mysterious way of making the carrier of the cup seem so put-together and sexy. The to-go-cup in the hand sends the message: I am successful, hip, smart, I read the paper, and I am probably someone who is really cool.

Every time I see someone carrying a coffee-to-go cup, I have an automatic response of feeling kind of aroused...

As I watch the to-go coffee cup in the hand of its carrier, I feel a warm tingling sensation inside--the way the hand caresses the cup so thoughtlessly as the carrier of the cup engages in intelligent and insightful conversation, or simply gazes out the window, mysteriously pondering deep thoughts.

The to-go-coffee cup communicates wealth and possibility, privilege and success; the to-go coffee cup is so much more than just a to-go coffee cup.

Sometimes, I will carry my to-go-coffee cup around just for fun, even if the coffee inside is pretty much all gone. Or I will try to prolong my sips in order to make the sexiness of the to-go cup in my hand last just a little bit longer...I am not ready to part with its magical properties quite yet.

Am I alone in my to-go coffee cup fetish? Maybe it's just me, but given the amount of people that I see on a daily basis with to-go coffee cups in hand, I do not think that I am the only one who has been seduced by this form of cardboard hotness. Yes, we Seattlites (and Californians) love our coffee, but is the to-go cup really necessary? I think it would be safe to say that there is more to the to-go cup than simply just the coffee.

Considering the amount of paper waste that is accumulated in Seattle, WA alone, there is great reason to reverse the desirability of the to-go coffee cup, and make BYOC a more popular thing to do. How can we begin to make sustainability a sexy thing, rather than wastefulness?

With all of this said, I must admit that I am not ready to say goodbye to the to-go coffee cup just yet. Perhaps I will try to cut down on buying lattes overall, or I will reuse my to-go cups (even if it does seem a little weird). I don't want to give up the pleasure that the to-go coffee cup brings, and the powerful feelings that come along with it. Just being honest here. But maybe this little pondering is the first step, for me at least, to relinquish my to-go coffee cup obsession, to protest the lies that the media tries to tell be about how to-go coffee cups can make my life better, and to reclaim my own sexiness, which cannot be defined by some exterior object that I hold in my hand.